NEWS CENTER
格物致知 共赢未来
Consumer digital marketing platform
2019.11.01


Uni President Group has been deeply engaged in the Chinese market for many years, and its products are well known to all. Its revenue in mainland China alone is more than 20 billion yuan. At the same time, uni president is also facing fierce market competition. In the field of food and beverage, a large number of homogeneous "wanghong" products can be seen entering the market every year to seize the market share. The unified side has been lack of data on the consumer side, unable to timely insight into the needs of terminal customers and realize the reuse of user data.

Based on the current market situation of uni President Group, through two months of demand communication analysis, combined with the demands of uni president market, Accenture group, one of the world's top 500 enterprises, and bairongjie group jointly developed a consumer digital marketing platform, which fundamentally solved the problems of user activation, reuse and member digital marketing of uni President Group.